To support Medable’s core mission of making healthcare more equitable for ALL patients, we created the brand story of “Every body. Every Biology", a concept focused on achieving inclusivity and diversity by removing barriers to patient access.

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We brought the story to life through a new visual identity system built on biological-feeling imagery combined with close crops of individual body parts, all art-directed and color-treated to feel unique to Medable. This bold, flexible system balances the core human principles of diversity and equality against the more technical feel of a cutting
edge technology platform. 

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The evolved brand was launched across an updated global website, OOH brand campaign, and set of brand films. After launching the work Medable quickly closed a $300M Series D round giving them a valuation of over $2 Billion.