The cornerstone of the brand strategy and identity is the idea of precision - something inherent in the incredible accuracy of Abnormal’s core technology, and in the organization's total focus on customers’ needs. The platform’s ability to understand the nuances of human behavior - identifying and blocking anything that isn’t “known good” - puts people at the center, meaning that while competitors evoked danger and anxiety, Abnormal differentiates through a brand that feels approachable and human.

To create a sense of precision we built the entire identity system on a grid. Designed to be used across imagery, illustrations, applications, animations, and iconography, the grid also represents the AI inherent in Abnormal’s technology - specifically how it provides a depth of insight into people’s behavior that would be impossible for an individual to do on their own.

"The new brand provides a highly differentiated brand experience for our customers and positions us as the best in class category leader. I’m super pleased with the result!"
<text-color-darkgrey>Doug Laird, CMO, Abnormal Security<text-color-darkgrey>

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