Snog
Production with passion.
Snog Productions is a full-service production company based in Los Angeles, providing all aspects of video, photography, and commercial shoots. Woman-owned, with a hard nod toward inclusion, Snog has worked with some of the world’s most successful brands and artists including Vogue, Givenchy, GQ, Bose, Ariana Grande, Marvel, and American Express.
Snog wanted a brand that showcased their amazing work, while capturing the playfulness and passion for detail present in every project.
Client
Snog Productions
Category
Photography & film production
Credits
Services
Design Strategy
Brand Identity
Messaging
Website
Marketing Collateral
Using the name as inspiration (the British slang term for a kiss) we created a logotype that symbolized a cheeky, passionate “snog”. This was brought to life through a playful animated logo designed to both capture the character of the business, and to help explain to name to a primarily US audience.
We kept the color palette simple and intentional, using a vibrant red to emphasize passion, and to signpost the “O” from the logotype as kissing lips.
We chose Druk and GT Zirkon as the primary and secondary typefaces, creating a powerful duo that captures attention without distracting from the stunning photography. Druk is used for project titles, where it frames the images while really holding its own, and GT Zirkon is functional with a perfect balance of personality and refinement.
For the website, we used intentional interaction to showcase the amazing body of work while keeping the experience simple and impactful. Homepage imagery reacts to the movement of the pointer and invites users to interact with the content. Project pages use stacked content in a playful endless scroll. Bold graphic elements, such as an oversized "X" to exit a project, emphasize personality.
"Our clients love the new Snog brand and feel it perfectly frames the work we do together. We're thrilled with the results".
Deborah Burch. Founder. Snog Productions
Press
Creative Boom
Fonts In Use
Its Nice That
Print Mag
Site Inspire
The Brand Identity
Type Wolf
Under Consideration
Webflow
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