Redefining an icon.




Brand Strategy
Messaging & TOV
Brand Identity
Brand Campaigns

A LINE is proud to have partnered with Sony - an icon of consumer electronics - across multiple product brands and campaigns.

As a global business with multiple product divisions, building and maintaining a strong and coherent brand is essential. To achieve this we have helped Sony across brand identity, lifestyle & product photography, key messaging, brand & product campaigns, and branded retail experiences.

"A LINE fully delivered against the objectives: A premium product positioning. A more emphatic brand voice. An inspired approach that is both differentiated and own-able for Sony."
Patrick Bewley, VP of Brand & Marketing, Sony

Related Work

Related Work

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Let's connect — contact our London or San Francisco studios

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© 2021 — A LINE

© 2021 — A LINE