Redefining an icon.

Client 
Sony

Category
Technology

Services
Brand Strategy
Naming
Messaging & TOV
Brand Identity
Brand Campaigns

A LINE is proud to have partnered with Sony - an icon of consumer electronics - across multiple product brands and campaigns.

As a global business with multiple product divisions, building and maintaining a strong and coherent brand is essential. To achieve this we have helped Sony across brand identity, lifestyle & product photography, key messaging, brand & product campaigns, and branded retail experiences.

"A LINE fully delivered against the objectives: A premium product positioning. A more emphatic brand voice. An inspired approach that is both differentiated and own-able for Sony."
Patrick Bewley, VP of Brand & Marketing, Sony