Creating a global homewares
brand from the ground up.

Client 
Fells Andes

Category
Homeware

Services
Brand Strategy
Naming
Messaging & TOV
Brand Identity
Product Design

Fells Andes is a luxury homewares brand built on the belief that good design better connects us to our surroundings. Products are handmade using natural, eco-conscious materials designed to layer personal spaces and add warmth to everyday life.

Inspired by the idea of Warm Design, A Line created a timeless yet modern brand which helped them attract partners like Design Within Reach, as well as some of the worlds most accomplished architects and interior designers.

"Our ambition for Fells Andes is a business which redefines modern luxury, built on a vision that is design-led, values-driven, timeless and sustainable"

Courtney Trump, Founder

"A LINE's involvement in everything from defining what we stand for to our art direction, packaging, environment and website, perfectly convey our beliefs about the quality of our products and the power of good design. Their work has helped us to partner with some of the highest-profile showrooms and retailers in the world."
Courtney Trump, Founder